19 Jul

CARTO: The Leaders of Location Intelligence

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CARTO is an open, powerful, and intuitive platform for discovering and predicting the key insights underlying the location data in our world.

CartoDB was initially launched in 2012 with the goal of creating technology to enable quick development of spatial applications, specifically for developers and organizations. Since the company’s introduction, they have widened their focus to include Data Analysts and everyday business users. As they continue their journey towards focusing on the universalization of Location Intelligence, they have decided to rebrand the company name and drop the “DB” and simply call themselves CARTO. This shows that they are not a database, but a Location Intelligence platform.

“CARTO leads the world of location intelligence, empowering any organization and individual to discover and predict key insights through location data. With CARTO’s intuitive location intelligence platform, analysts and developers build self-service location based apps that help optimize operational performance, strategic investments, and everyday decisions.” At CARTO, their main mission is to simplify Location Intelligence by creating powerful, flexible, and easy-to-learn tools and then put them in the hands of anyone to use. The founders of this company are Javier de la Torre and Sergio Álvarez Leiva. Javier is CEO, one of the pioneers of Location Intelligence with a vision to democratize data analysis and visualization. Sergio is Chief Product Officer, where he manages the product team and works on product design.

CARTO have two rather exciting products. The first of the two is CARTO Builder. On July 7, 2016, CARTO Builder’s beta program recently opened for early access. This product will exist alongside the original editor for several months. They introduced this new, self-service product to specifically target at non-coders. According to Javier, “Their goal with Carto Builder is to truly disrupt the industry with a product that does not require complex geospatial skills and that can drastically alter how location intelligence is done inside most organizations.” Some of the unique features of CARTO Builder include: instant dashboards to get users exploring, integrated style-by-value and zoom, less coding and more insights, and the ability to publish visualizations everywhere and with more control.

The other product is their existing product, CARTO Engine. It is your one stop place for “geospatial tools, services, and APIs (Application program interfaces) for discovering and predicting the key insights from your location data.” Some of these powerful geospatial tools include: Data Observatory, Location Data Services, APIs, and High Performance Analytics.

To learn more about this company and their innovative products, click here.

Written by Hana Goldstein (7/19/16)

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