Sports brand, Adidas and environmental initiative, Parley for the Oceans have teamed up to create a unique solution to our oceans’ plastic pollution problem: to wear the waste. The idea of this footwear has been stirring in the company’s mind since last year but this summer, it is officially a ready-to-wear reality. It is the world’s first shoe made entirely of recycled ocean waste material. The upper is made with ocean plastic material and the midsole is 3D printed using recycled plastic and fishing gill net. To collect the materials, Parley has been been working with small island countries such as the Maldives, Jamaica, and Grenada. This is a cooperative initiative to show how an industry can rethink design and work together to stop ocean pollution.
“We are really excited to have adidas supporting us in this journey and showing how you can take concrete steps in the right direction,” said Cyrill Gutsch, Founder of Parley of the Oceans. Parley’s team is really excited to start this journey and hopes to influence others to add to this eco-friendly movement. Group Executive Board Member for Global Brands of Adidas, Eric Liedke said that, “[This is] a shoe for game changers. We can’t wait to hear the stories of those who stand up, suggest creative solutions, take action and want to join us on our journey to clean up the oceans.” Both groups want to make a change in this world and create sustainable solutions for big, global problems.
Adidas is releasing 50 pairs of this limited edition running shoe through a creative contest on Instagram. All you have to do is upload a video that exemplifies your commitment to remove single-use plastic products from your life. The 50 winners of this contest will be announced on Adidas’ Instagram at the end July. So spread the word, get creative and head to Instagram!
To find out more about this innovative idea, click the article here and watch the video below.
Written by: Hana Goldstein (6/15/16)