11 Sep

Ground Signal: Creating New Pathways to Local Audiences

Ground Signal Logo

 

Ground Signal is a location-based audience platform that gives businesses the power to understand and reach local audiences and individual influencers, anywhere in the world.

Social Media is happening everywhere, and at all times. However, according to Ground Signal, More than 90% of social content does not contain brand related #hashtags or @mentions. Ground Signal offers a groundbreaking way to aggregate the photos posted and statuses updated in a particular area. This could be around your business, or away in a potentially untapped market.

 

It is then possible to reach out and engage with the people in your targeted area more efficiently. Best of all, this can all be done in real time. Many companies and organizations, from Loews Hotels to the Barbados tourism board, are quickly learning the value of this type service.

Written by Jesse Miller, 9/11/2015

 

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