6 Jul

Mapsense: Geographical Visualizations and Analysis in a World of Massive Geotagged Datasets


Screen Shot 2015-07-06 at 10.46.38 AMMapsenseScreen Shot 2015-07-06 at 10.46.31 AM is a technology company that lets clients use big data from smart phones, apps, and other connected devices to understand geographic data trends and create geographic information maps. Currently over 10 billion devices on the planet are streaming location data on a daily basis, and while collecting location data has become mainstream, the traditional tools to visualize, understand, and harness this data have been slowed by the scale of this massive and complex new datasource. Mapsense’s platform and developer tools help organizations quickly ingest and analyze billions of rows of location data to make more intelligent, locally targeted business decisions across the organization. Mapsense helps clients use this data to create geographical visualizations and analysis in a world of massive geotagged datasets.

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Some recent examples of their work include mapping and analyzing 160+ years of hurricane data collected by the National Oceanic and Atmospheric Administration (NOAA), mapping over 10 years of Open Street Map data to visualize how the mapping world was constructed, and mapping millions of crimes across San Francisco.

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The American Geographical Society reached out to Mapsense for more information on their work and vision and CEO Erez Cohen was kind enough to provide us with the following insight:

“With the increase of sensors in cell phones, IOT devices and connected cars, billions of location data points are being generated daily. Traditional GIS technology cannot scale in analyzing these sort of datasets – there is a real-need for technology that can answer questions in real-time. We’ve developed in-house spatial-data stores optimized for dealing with the analysis and visualization of this sort of data – the implications of these tools are starting to resonate strongly with both the Fortune 500 and the developer community.”

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Written by: Christopher Ewell, AGS on July 6, 2015

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